Hey There!
We're so glad you're here.
Our homes speak of who we are, what we value and how we care for our loved ones. There, we create an expression of our life, of time spent with family and friends, of laughter, shared meals and quiet relaxation. We are pleased to highlight local artisans, merchants and creative professionals who specialize in turning your home into the wonderful space you’ve always imagined.
By placing community expertise at your fingertips, we fulfill our mission: providing quality, local inspiration to help you make your home the best it can be.
In-House Team
Content Writers
Helana Shumway is a content writer and copywriter from Rochester, NY. She enjoys writing about health and wellness, the vegan lifestyle, environmental sustainab...
Helana Shumway
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Jody Greer is a native of Western, NY and a 2008 graduate of SUNY Potsdam; where she studied English Writing and Communication. Always an avid writer, she is th...
Jody Lynn Greer
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Hi! I’m Kaitlin, currently playing the role of dog mom to a 6-year-old Boxador who can agree there’s nothing like sitting in the sun on a nice day. I’ve been wr...
Kaitlin Donnan
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Trish Pino is a marketing and design specialist who has spent the last 15 years building brands and telling stories that inspire. As a design enthusiast, she ha...
Trish Pino
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Riley Smith is a Digital Marketer located in Rochester, NY. She earned her Bachelor of Arts in English Literature from St. John Fisher College in 2020 and has e...
Riley Smith
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Suzie Wells loves researching and crafting features on local people, places, and events. She teaches college English when her schedule allows, helping the next ...
Suzie Wells
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Haverly Erskine
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Nikki Lo
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Sarah Pavia is a secondhand stylist and consultant from Rochester, NY. She is an avid thrifter and enjoys talking about sustainability, fashion, and a secondhan...
Sarah Pavia
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Sweet Buffalo 716
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Jen Yund
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When she's not content writing, you’ll find Vivien Reed styling photoshoots for local Rochester brands and for clients who need personal, everyday fashion advic...
Vivien Reed
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