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Love Is In The Air
Spread Kindness Across ROC & BUF! It’s February in Western New York, which means one thing — well, it’s still winter, but that won’t stop...


Effortless Skin Care Routine
Taking care of your skin all year-round is so important, and with the seasons changing your skincare routine may need to adjust along...


Self-Care with Ciara Rayshall
As winter comes and we start spending more time indoors, keeping a clean home becomes a key part of self-care. It’s not just about...


Falling Into Wellness
Cici Elliott's Low Tox-Journey In the heart of Rochester, Cici Elliott, a low-tox salon alchemist, stands as a guiding force of holistic...


Lavender Love
Alex Plante’s deep admiration for lavender has led her to explore its many uses and benefits. She views it as a multi-faceted plant: a...


Pawsitively Heroes: Inside The Wny Heroes Pawsitive For Heroes Program
Chris Kreiger served in the US Army for ten years, deployed to Bosnia and Iraq and serving at NYC’s Ground Zero. When he returned home in...


Fitness & Community
Local Profile with Ashley Robinson IG: @ashleyrob21 Owner, Spoke Cycle and Fitness Resident of: Village of Fairport Favorite motivational...


Missy Singer Dumars: Sowing Seeds of Flavor
Photo credits: Andrea Wenglowskyj Shopping at local grocery stores or markets, we have increasing options for conventional and organic...


Frog-friendly Backyard With Margot Fass
When Pittsford resident, Margot Fass, heard about the extinction of an entire frog species due to human actions, her lifelong love for...


Growing with Gardenette
custom garden design There’s something rather special about creating a garden at home. From the first buds of spring to the reds and...


The Joy Of Thrifting With Holly Garritano
TIPS FOR STYLING YOUR HOME WITH SECONDHAND FINDS Embarking on the journey of thrifting is a passion that has become synonymous with Holly...


Styling Your Party with Thrifty Finds with Sarah Pavia, Second Look Styling
When planning a party, most of us consider the following: guest count, location, and of course – the theme. Sarah Pavia of Second Look...


Blooming Passion
Christy Ledebur’s Floral Journey Celebrating Nature & Sustainability Christy Ledebur's journey into the world of flowers began in her...


Embrace Your True Colors
Melissa's crangle's fashion guide Looking for a little fashion inspo? You’re not alone. Buffalo winters can leave even the boldest...


Navigating Wellness with Jennifer Fedus
As winter fades and spring approaches, the challenges of the new year may linger. With goals stacked high, pursuing wellness can feel...


Home Start Hope: Bringing Hope to Women One Table at a Time
According to the U.S Census Bureau, nearly half of all children in Rochester live in poverty. This staggering number is the second...


a Staycation to Remember
Whether you are visiting from out of town or happen to live within the city of Buffalo, the Curtiss Hotel is the quintessence of comfort,...


Galentine's Day Celebration Ideas for You and Your Besties
Galentine's Day, the unofficial holiday celebrating female friendships, is just around the corner. If you're looking to celebrate with...


Making a Difference
P.U.N.T. Pediatric Cancer Collaborative Offers Compassionate Support for Families with Sweet Buffalo Founded in 2004 by former NFL Pro...


Let the Light Glow In Rochester: Celebrate Hanukkah
This year, members of the Jewish faith will celebrate Hanukkah from December 7th – 15th. For eight nights, the community lights the...


Surviving and Thriving The Holidays from the PowHERhouse Team
With extra end of year stress, lots of festivities, responsibilities, and expectations, the holidays may leave you curled in a ball of...


Taking it up a notch
with Roc’s NXT Level Collective On a mission to build a community where women support women, The NXT Level Collective shares tips for...


Finding beauty & joy in art
The Creative Journey of a Multi-Passionate Artist Mural photography: Eileen Koteras Elibol // Branding photography: Andrea Wenglowskyj...


Glam it up this fall
Tips and Tricks for the Perfect Fall Look with Skincare & Makeup From Shelby Nairy Photography: Emilia Callahan For Shelby Nairy,...


Fashion In and Out of the Office with Arrianna Hart
Whether she’s wearing a pink, mid-thigh, belted wrap dress or a more office-friendly crisp white blouse, silk ankle-length skirt, and...


Janis Reed Interiors, First Birthday Event at Piano Works
Celebrating One Year in East Rochester Established in 1998, Janis Reed Interiors provides clients with a luxury design journey from...


Running on Horsepower
Maya Schneider has loved horses for as long as she can remember. From her first time riding a horse at summer camp as a young girl to...


The Perfect Touch - Dining Al Fresco
Join local influencers, Averie Riel from @thelocal_farmtable, Amanda Muster from @theblisshouseco, and wine sommelier, Holly Howell as...


Revive your body and mind at Vivify
Vivify Hydration Lounge & Medispa is conveniently located at 413 East Main St in Batavia. Vivify provides Intravenous vitamin hydration,...


Chasing the Light: Capturing Moments and Memories with Misty Hofert
For Misty Hofert, photography started as a means to capture her daughters’ various memories and milestones and has since grown into a...


Q&A with Two Gals on the Canal
Who are the Two Gals on the Canal? Mother-daughter duo Sara Catalano and Beth Walker started paddling the Erie Canal together in 2018...


At Home with Norah Pritchard
On any given day, you can find Norah Pritchard teaching English as an adjunct professor at Nazareth College, picking herbs from her...


Live Simple. Grow Food.
Urban Homesteading With Dandelion Haven Germaine says urban farming has become so influential in recent years because “Healthwise, it...


Eat Dessert First.
Throwing a celebration like a wedding or a birthday party is a great way to show your guests who you truly are. So why not make the...

Bring Spring Indoors
with Aratari At Home Inspiring you to love where you live. Initially serving as a hobby for nights on the weekends from her corporate...


Three Local Influencers Share Their Approaches to Sustainability
Go Greener This Spring With the season quickly turning and trees blooming, we can’t wait to get outside and enjoy all that our region has...


In Full Bloom with Stacy K Floral
Spring brings joyful anticipation to our hearts and homes as we await warmer weather, budding plants, and sunshine galore. Leading the...


Sustainable Celebration Swaps
Planning a big celebration or event can be such a crazy hectic time that sometimes we may forget how important it is to keep...


The Foundation of Wellness: Self Love Club
Stephanie Genco loves long walks in the sunshine, avocado toast so loaded you can’t pick it up, a great cup of coffee, & a nice glass of...


A Passion for Design
As we ring in 2023, many of us are taking inventory of all that needs to be accomplished. From the events we need to plan to the spaces...


Good Reads for Cold Days
The weather outside might be frightful (or just unpredictable), which makes it the perfect time to curl up beside the fire or with a cozy...


Winter Capsule Wardrobe from Belle of the Ball
Local blogger, Buffalo resident and middle school teacher, Abby Widger, started Belle of the Ball in 2013 as a creative outlet to share...


Handmade Soap and Self-Care with Martinsville Soapworks
Twenty years ago, Heather Kalisiak stood in her North Tonawanda kitchen and made her very first batch of soap from scratch. Like many...


Celebrate the Holidays with Refreshing Non-Alcoholic Alternatives
Local influencer Jessica D’Amour is on a mission to build a more inclusive culture in which people can attend social gatherings without...


Marie Rachelle: Making an Impact for Buffalo’s Female Freelancers
Marie is the Buffalo go-to for all things freelance. Ten years ago, Marie Rachelle Pazych started her freelancing career in marketing,...


Breast Cancer Confidence Project
Meaningful Photography & Its Positive Impact on Survivors In the spring of 2020, the COVID-19 pandemic wasn’t the only thing that flipped...


7 Fabulous Fall Reads, Bookstores & More
The leaves are turning vibrant colors and falling off the trees. What a perfect time to grab a book, turn a page, and read! Engaging...


Who’s Your Hero?
Friedrich Nietzsche said, “He who has a ‘why’ to live can bear almost any ‘how.’” You are here for a purpose. Live on purpose. Dream big....


Meaux Co Pro: Nature + Science = Skincare
Esthetician founded and formulated Meaux Co. Pro is where nature and science unite to create the latest advancements in clean, vegan...


Learn something new at the Rochester Brainery
Bringing creative skills and fun experiences to area neighbors, Rochester Brainery is an exciting community classroom and event space. A...
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