Shop Small First.
Ditch the long lines and overcrowded aisles—this year, Pink Friday invites you to shop small, support your local community, and find one-of-a-kind treasures you won’t find anywhere else. Pink Friday is a fun, community-driven shopping event designed to give local businesses a boost during the holiday season. It's the perfect time to discover unique products, snag special deals, and enjoy personalized service that big-box stores can’t offer. Think of it as an alternative to Black Friday—one that highlights the heart of your neighborhood: small, passionate businesses that work hard to bring you something special.
Why shop small? When you support local businesses on Pink Friday (and beyond), you’re investing in your community. Small businesses create jobs, spark innovation, and keep money circulating within the area. Plus, they often work with local suppliers and contribute to events that benefit everyone. So, this Pink Friday, shop local and make a difference!
So, head to your local shops, whether it's Pink Friday or any day! We've compiled a list of just some of the businesses participating in Pink Friday this year.
Rochester AREA
Lala's
This charming boutique in Webster offers stylish clothing and accessories with a personal touch.
38 East Main Street, Webster, NY • www.shoplalas.com
SoJo Boutique
A Webster destination for on-trend women’s clothing and accessories.
1760 Empire Blvd, Webster, NY • www.sojoboutique.com
Curated.byJUSTINteriors
A Webster-based business specializing in curated interior design and décor.
44 E Main St, Webster, NY • www.curatedbyjustin.com
M.O. Pasta
A Webster favorite offering fresh, handmade pasta with quality ingredients.
5 E Main St, Webster, NY • www.mopastaroc.com
Farm House Fabulous
A Webster shop offering farmhouse-inspired home décor and gifts.
765 County Line Rd, Ontario, NY
Cloth-n-Mortar
Located in Fairport, this boutique offers a modern selection of home goods and apparel.
142 Fairport Village Landing, Fairport, NY • www.cloth-n-mortar.com
Mescolata
A Fairport favorite for unique and handmade gifts perfect for any occasion.
13 N Main St, Fairport, NY • www.mescolata.com
Enchanted Rose Garden Boutique
Specializing in elegant gifts and home décor, this Penfield shop is a hidden gem.
1850 Penfield Rd, Penfield, NY • www.enchantedrosegarden.com
A Different Point of View
A Brighton boutique offering unique gifts and stylish finds.
2920 Monroe Ave, Rochester, NY • www.adifferentpointofview.com
Janis Reed Interiors
A fresh approach to inspired living!
Piano Works, 349 W Commercial St # 1500, East Rochester, NY • www.janisreedinteriors.com
Let’s Bead
Piano Works-based store specializing in jewelry-making supplies and creative workshops.
Piano Works, 349 W Commercial St, East Rochester, NY • www.letsbead.com
Steven James Coffee Co.
A cozy café located in Piano Works serving expertly crafted coffee.
Piano Works, 349 W Commercial St Suite 1320, East Rochester, NY • www.stevenjamescoffeeco.com
The Artisan Cove
This East Rochester shop at Piano Works features local artisan goods and handmade products.
Piano Works, 349 W Commercial St Suite 1020, East Rochester, NY • www.theartisancove.com
PFLUTTER
Known for its unique finds, this boutique provides trendy gifts and fashionable apparel.
2997 Buffalo Rd, Rochester, NY • www.pflutter.com
Geek Chic Floral Boutique
Our boutique showcases over 70 small businesses from around the United States
with over 30 businesses from the WNY Area.
57 Genesee St, Avon, NY • www.geekchicfloralboutique.com
BUFFALO AREA
Julie Muscato Home and Gifts
This Lockport boutique combines stylish home décor and thoughtful gift options.
1 Walnut St, Lockport, NY • www.juliemuscato.com
Agate + Birch
Modern, transitional, and timeless home décor - beautifully crafted pieces for your home and you.
4203 N Buffalo St, Orchard Park • agateandbirch.com
Valinta Ruth Boutique
A Niagara Falls treasure for timeless and trendy fashion pieces.
2425 Willow Ave, Niagara Falls, NY • www.valintaruthboutique.com
Chloe’s by Design
A boutique offering unique, custom apparel and décor, perfect for gifting.
8206 Frontier Avenue, Niagara Falls, NY • www.chloesbydesign.com
Confetti Cottage
A cozy shop with handcrafted and one-of-a-kind finds in Niagara Falls.
7917 Buffalo Ave, Niagara Falls, NY • www.confetticottage.com
Ace Flag & Gift Shop
Depew’s go-to for unique gifts, custom flags, and seasonal decorations.
5444 Transit Road, Depew, NY • www.aceflag.com
Juls And Jane
This Lancaster boutique brings a curated collection of stylish women’s apparel.
31 Central Ave, Lancaster, NY • www.julsandjane.com
Emily’s Closet
Offering the latest women’s fashion, this Lancaster boutique is a must-visit.
19 West Main Street, Suite 500, Lancaster, NY • www.emilyscloset.com
The Rose Hanger
Located in East Aurora, this boutique combines timeless style with unique gifts.
21 Elm Street, East Aurora, NY • www.therosehanger.com
EIGHT X EIGHT
An East Aurora gem featuring a curated mix of fashion and home goods.
700 Main Street, East Aurora, NY • www.eightxeight.com
Bougie Buffalo
Blasdell’s hotspot for chic and bold fashion statements.
3701 McKinley Pkwy, Blasdell, NY • www.bougiebuffalo.com
Grayhart
A stylish boutique in Hamburg offering women’s fashion and lifestyle accessories.
161 Main Street, Hamburg, NY • www.grayhart.com
Ava Grace Fashions
Bring joy & ease to your closet! Women's clothing store offering a range of sizes and styles, plus jewelry and accessories.
22 Monroe St, Ellicottville, NY • www.avagracefashions.com
Cottage Bloom Candle Co
Hand-poured, non-toxic, clean candles.
9560 Main Street, Clarence NY • www.cottagebloomcandleco.com
Rove Jewelry, Accessories, and Gifts
"Our store prides itself in carrying product lines created by micro businesses and locally made products."
5596 Main Street, Williamsville • www.rovegifts.com
Pumpkins Children's Boutique
Pumpkins is a children's wear clothing and accessories boutique where you can find something for almost every occasion.
5520 Main Street, Williamsville • www.pumpkinsboutique.com
Blush Boutique
Blush loves to make women look and feel beautiful. Wear clothing that compliments you and get complimented.
5428 Main Street, Williamsville • www.shopblushbuffalo.com
Spruce on Main
A modern yet classic collection of home decor, accessories and gifts for all.
4446 Main Street, Snyder • www.spruceonmain.com
Apricot Lane Boutique
Shop the latest and hottest trends in women's apparel, shoes and accessories! Discover unique, fashion-forward pieces for women of all ages.
4005 N Buffalo St Suite 250, Orchard Park, NY • www.apricotlaneop.commentsold.com
These are just a few of the amazing small businesses participating in our upcoming event! If you're a local shop or boutique and want to be added to this list, reach out to us at team@featuredmedia.com.
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